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Roles
Compensation
USD 95000 - 115000
Salary range $95,000–$115,000; performance bonus eligible. Benefits include health, dental, vision, and 401k with company match; generous PTO; flexible working hours.
- Salary period
- yearly
- Location basis
- United States (NYC preferred)
- Bonus
- Performance bonus eligible
Benefits
- Health
- Dental
- Vision
- 401k with company match
- Generous PTO package
- Performance bonus
- Flexible working hours
- Work-life balance emphasis
Location
New York, New York, United States
Work setup
- Employment
- full-time
- Level
- Mid-level
- Remote policy
- Remote (Remote OK); NYC preferred; includes domestic travel
- Remote scope
- country-limited
- Travel
- Domestic travel
Role details
Responsibilities
- Independently manage execution of U.S. marketing plans rooted in global brand strategy
- Adapt approved global assets and materials for U.S. retailer and consumer engagement
- Execute retailer programs, shopper marketing initiatives, trade shows, and retailer-facing marketing activities
- Partner closely with Sales, Global Marketing, agencies, and retail partners to ensure consistent and effective execution
- Build awareness, trial, and retailer engagement for Cloetta brands across multiple channels
- Execute U.S. marketing initiatives aligned with global brand strategies and priorities
- Adapt global assets and toolkits for U.S. retailer and consumer needs
- Coordinate project timelines and own the successful delivery of marketing programs
- Ensure consistent brand execution across retail, digital, and experiential touchpoints
- Create sell-in materials, retailer programs, and shopper marketing initiatives
- Lead retailer presentations, category reviews, and activation plans alongside the Sales team
- Lead retail promotions and retailer-specific marketing programs
- Ensure brand consistency across all retailer-facing materials
- Independently manage trade shows, sampling events, retailer meetings, and consumer experiences that introduce Cloetta brands to U.S. shoppers
- Own influencer, social, and experiential programs in partnership with agency partners
- Execute launch initiatives and promotional programs across key channels
- Manage U.S. creative, digital, PR, and experiential agencies
- Manage timelines, project deliverables, and activation calendars
- Connect global and local stakeholders to ensure aligned execution
- Analyze U.S. consumer trends, category dynamics, and competitive activity to inform business strategy and decision-making
- Lead evaluation of marketing and promotional performance and provide strategic insights and recommendations
Requirements
- 3–6 years in trade marketing, shopper marketing, retailer marketing, brand activation, or related CPG marketing roles
- Experience within food, beverage, confectionery, consumer packaged goods, or retail industries preferred
- Experience supporting retailer programs and retailer-facing initiatives
- Proven ability to manage projects across multiple stakeholders and channels
- Experience working with agencies, sales teams, and cross-functional partners
- Strong communication, presentation, and organizational skills
- Strong execution and project management capabilities
- Commercially aware and customer-focused
- Collaborative and team-oriented
- Comfortable operating in a fast-moving growth environment
- Organized, proactive, and adaptable
- Willing to roll up your sleeves and contribute wherever needed
- Comfortable operating with ambiguity and managing multiple priorities
Application
Please mention the word INSPIRATIONAL and tag RODguMTk4Ljk5LjE0Mw== when applying to show you read the job post completely (#RODguMTk4Ljk5LjE0Mw==).
- Portfolio
- not required
- GitHub
- not required
- Cover letter
- unclear
- Apply flow
- ats
Company context
Accelerate expansion in the United States by building a scalable, competitive, and consumer-relevant platform for long-term growth; introduce European brands to American shoppers in a locally relevant, culturally resonant, and commercially impactful way.
- Product
- Confectionery brands; consumer activation and retailer engagement programs
- Industry
- Confectionery / confectionery company (CPG, food)
- HQ
- Northern Europe (exact HQ not specified)
Description
Trade Marketing & Brand Activation Manager: US LOCATION: United States; NYC Preferred (Remote, with domestic travel). Reports to: U.S. Country Manager (Strong functional link to Global Brand & Marketing). Role supports execution of marketing, shopper marketing, and retailer activation initiatives across retail, digital, and experiential touchpoints; independently manages U.S. marketing plans rooted in global brand strategy, adapts approved global assets for U.S. retailer and consumer engagement, executes retailer programs and shopper marketing initiatives including trade shows and retailer-facing activities, leads retailer presentations and promotions, manages events/sampling/consumer activation with agency partners, manages U.S. creative/digital/PR/experiential agencies, and uses consumer trend and competitive analysis to inform business decisions. Key responsibilities include: execute U.S. marketing initiatives aligned with global brand strategies; adapt global assets and toolkits; coordinate project timelines and ensure delivery; ensure consistent brand execution; create sell-in materials and retailer programs; lead retailer presentations and activation plans; lead retail promotions; manage trade shows, sampling events, retailer meetings, and consumer experiences; own influencer/social/experiential programs in partnership with agencies; execute launch and promotional programs; manage agencies, partners, and project deliverables; connect global and local stakeholders; analyze U.S. consumer trends/category dynamics/competitive activity; evaluate marketing and promotional performance and provide recommendations. Experience required: 3–6 years in trade marketing, shopper marketing, retailer marketing, brand activation, or related CPG marketing roles; experience in food/beverage/confectionery/CPG/retail industries preferred; experience supporting retailer programs; proven ability to manage projects across stakeholders/channels; experience working with agencies and sales/cross-functional partners; strong communication, presentation, and organizational skills. What they offer: performance bonus eligible; health, dental, vision, and 401k with company match; generous PTO; flexible working hours; international organization culture; freedom to implement ideas.
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