View on Remote OK
Roles
Tech stack
Required
Nice to have
Location
New York, New York, United States
Work setup
- Employment
- full-time
- Level
- Senior
- Remote policy
- Remote OK; Work arrangement: Remote
- Remote scope
- unclear
Role details
Responsibilities
- Own the creative direction for KAST's Instagram and TikTok
- Develop social content, campaigns, and recurring formats that grow the brand
- Lead creative concepts for short-form video, creator content, product launches, and brand storytelling
- Build and manage a network of creators, videographers, editors, and creative partners
- Direct creative production and maintain a high bar for quality across all content
- Partner cross-functionally to turn product launches, trends, and community moments into compelling social content
- Use performance insights to continuously improve creative output while maintaining a premium brand
Requirements
- 5+ years of experience in creative direction, social, brand, or content for consumer, lifestyle, fashion, media, or technology brands
- Proven success building or scaling Instagram and TikTok for a consumer-facing brand
- Outstanding portfolio of social-first creative work, especially short-form video
- Deep understanding of social platforms, creator culture, and platform-native storytelling
- Strong creative taste with the ability to balance brand consistency and experimentation
- Experience leading creative production and collaborating across design, marketing, and product teams
- Excellent communication skills
- High-ownership mindset in fast-paced environments
- Mention the word THRIVE and tag RMTM4LjIwMS4xMjYuMTgx when applying
Application
Please mention the word THRIVE and tag RMTM4LjIwMS4xMjYuMTgx when applying.
- Portfolio
- required
- GitHub
- not required
- Cover letter
- not required
- Apply flow
- ats
Company context
KAST's mission (to be turned into distinctive, aspirational, and culturally relevant social content)
- Product
- Social content/brand marketing for KAST
- Industry
- Marketing & Communications
Description
Department: Marketing & Communications. Location: New York. We're looking for a creative leader to make KAST a cult brand. You'll own our Instagram and TikTok creative direction, shaping how millions of people discover and experience KAST. You'll work closely with Brand, Growth, Product, and Community teams to turn KAST's mission into content that is distinctive, aspirational, and culturally relevant—not just trend-driven. What You’ll Be Doing - Own the creative direction for KAST's Instagram and TikTok - Develop social content, campaigns, and recurring formats that grow the brand - Lead creative concepts for short-form video, creator content, product launches, and brand storytelling - Build and manage a network of creators, videographers, editors, and creative partners - Direct creative production and maintain a high bar for quality across all content - Partner cross-functionally to turn product launches, trends, and community moments into compelling social content - Use performance insights to continuously improve creative output while maintaining a premium brand What You'll Bring - 5+ years of experience in creative direction, social, brand, or content for consumer, lifestyle, fashion, media, or technology brands (fintech/crypto are nice to have) - Proven success building or scaling Instagram and TikTok for a consumer-facing brand - Outstanding portfolio of social-first creative work, especially short-form video - Deep understanding of social platforms, creator culture, and platform-native storytelling - Strong creative taste with the ability to balance brand consistency and experimentation - Experience leading creative production and collaborating across design, marketing, and product teams - Excellent communication skills and a high-ownership mindset in fast-paced environments Application instructions: Please mention the word THRIVE and tag RMTM4LjIwMS4xMjYuMTgx when applying to show you read the job post completely (#RMTM4LjIwMS4xMjYuMTgx). This is a beta feature to avoid spam applicants. Companies can search these words to find applicants that read this and see they're human.
Similar jobs
-
Loading similar jobs...