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Roles
Compensation
USD 100000 - 110000
Full-time, salaried, exempt. Anticipated salary range $100,000.00 to $110,000.00. Additional forms of compensation may include bonuses, stipends, and role-specific perks. Additional benefits: Annual Bonus; 401(k) program + 4% company match after three months; New Hire Remote Life Stipend + annual Nourish and Nurture Allowance; Monthly Cell and Internet Stipend; Quarterly Farm-to-Fridge home deliveries and Employee Discounts; up to 18 weeks paid Parental Leave and related benefits for new parents; Unlimited Paid Time Off; Paid Volunteer Time and Paid Time Off for civic responsibilities; Medical insurance covered at 100% on select plans; Vision and Dental covered at 100% for employee and dependents; Life insurance; Flexible spending account and Health Savings Accounts; Employee assistance program (EAP); other benefits as required by law based on residence.
- Salary period
- yearly
- Location basis
- Los Angeles, CA / NYC / San Francisco/Bay Area, CA (candidate must be based in one of these areas); actual offer considers skills, qualifications, experience, and location
- Bonus
- Annual Bonus
Benefits
- Annual Bonus
- 401(k) program + 4% company match after three months
- New Hire Remote Life Stipend + annual Nourish and Nurture Allowance
- Monthly Cell and Internet Stipend
- Quarterly Farm-to-Fridge home deliveries and Employee Discounts
- Up to 18 weeks of paid Parental Leave
- Baby Steps Back To Work
- 3 months’ supply of Once Upon a Farm products
- Breast milk shipping service and support for those who travel after birth for the duration of breastfeeding journey
- Unlimited Paid Time Off
- Paid Volunteer Time
- Paid Time Off to fulfill civic responsibilities (including jury duty and voting)
- Medical Insurance covered at 100% on select plans; additional plan options at reduced cost
- Vision and Dental Insurance covered at 100% for the employee and dependents
- Life insurance
- Flexible spending account and Health Savings Accounts for applicable plans
- Employee assistance program (EAP)
- Other benefits, leaves, and insurance as required by law based on residence
- Remote-first work environment
- Quarterly deliveries and employee discounts
Tech stack
Required
Location
Los Angeles Metropolitan Area
Work setup
- Employment
- full-time
- Level
- Senior
- Remote policy
- Remote. Although fully remote, candidate must be based out of Los Angeles, CA, NYC, or San Francisco/Bay Area, CA. Visa sponsorship is not available.
- Remote scope
- country-limited
- Visa
- Not available for this position
- Authorization
- Must reside in the United States to be considered
Role details
Responsibilities
- Own our TikTok channel as the driver of primarily Gen-Z audience growth, with secondary focus on Millennial parents, health enthusiasts, and athletes to help expand reach, brand awareness, and TikTok Shop revenue
- Develop and execute a platform-native content strategy built around Once Upon a Farm’s product lineup, brand mission, and cultural relevance to young parents and Gen-Z consumers
- Build and manage Once Upon a Farm’s TikTok Shop presence along with the E-Commerce team, driving traffic, conversion, and repeat purchase through shoppable content, live formats, and product integrations
- Stay ahead of TikTok trends, sounds, formats, and creator culture to ensure our brand is consistently early, authentic, and on-platform
- Partner with the Senior Manager of Social Media on cross-platform content strategy to ensure TikTok content complements and amplifies Once Upon a Farm’s Instagram and YouTube presence
- Proactively find and develop agencies and influencers within budget to create additional TikTok content for the brand
- Personally concept, shoot, edit, and publish much of Once Upon a Farm’s TikTok content
- Develop recurring formats and series that build audience loyalty and drive saves, shares, and follows
- Create content spanning product storytelling, childhood nutrition education, brand values, and culturally relevant moments tailored for a TikTok-first audience
- Capture real-time content at brand events, activations, and shoots with prepared concepts and shot lists; direct on-site photographers and videographers
- Brief and collaborate with the Partnerships & Influencer team to activate creators who extend OFarm’s TikTok reach and authenticity
- Own vendor selection, outreach, payment and execution for the TikTok platform including agencies, CGI creators and videographers
- Work directly with founders to produce content with a focus on TikTok and Instagram
- Identify relevant brand moments in a timely manner and capture/execute/edit content with founders ahead of launch
- Translate founders’ authentic personality, passions, and voice into platform-native content that resonates with audiences while reinforcing their roles as founders
- Concept, produce, and edit content for founder appearances including product launches, campaigns, and brand storytelling moments
- Develop repeatable formats for founders that are engaging, sustainable, and distinctly theirs
- Coordinate shoot logistics, prep shot lists and talking points, and ensure content is captured efficiently during available windows
- Track and report on TikTok KPIs including follower growth, engagement rate, video views, TikTok Shop GMV, and conversion metrics
- Translate performance data into actionable content decisions—double down on what works, kill what doesn’t
- Partner with the E-commerce team to align TikTok content with promotional calendars and TikTok Shop campaigns
- Present TikTok and Founder content performance to stakeholders in quarterly business reviews
Requirements
- 4+ years of social media or content experience, with a significant portion focused on TikTok content creation and strategy
- Demonstrated ability to grow a TikTok account and drive measurable business outcomes including TikTok Shop through original content
- Deep native understanding of TikTok’s algorithm, trends, and creator ecosystem; consume the platform daily and spot an emerging format before it peaks
- Proven experience creating content for or alongside a public figure, founder, or talent—comfortable navigating authentic personal voice and brand alignment
- Hands-on creator skills: concept, shoot (ideally on mobile), and edit (CapCut, Adobe, or equivalent) a high-performing TikTok video
- Comfortable working with senior stakeholders and talent; professional, organized, and discreet
- Highly self-directed: manage own production schedule, publishing calendar, and performance reporting without hand-holding
- Must provide a portfolio including TikTok content you personally created and can speak to strategy and outcome behind
- Must demonstrate measurable TikTok results: follower growth, viral content, Shop-driven revenue, or equivalent
- Must be comfortable on-screen and directing talent in a low-fuss, high-output production environment
- Must reside in the United States to be considered
- Must be 18 years or older at the time of application
Application
In application, mention the word TERRIFICALLY and tag RMTM4LjIwMS4xMjYuMTgx when applying to show you read the job post completely.
- Portfolio
- required
- GitHub
- not required
- Cover letter
- unclear
- Apply flow
- external
Company context
Drive systemic improvement in childhood nutrition for a healthier, happier, and more equitable world.
- Product
- Organic snacks and meals for children (TikTok Shop presence; organic, non-GMO, non-dairy recipes without added sugar; cold-pressed pouches and freshly frozen meals)
- Industry
- Food & nutrition
Description
Who You Are: You are a culturally plugged, TikTok-obsessed content creator and strategist who understands how to own TikTok content and TikTok Shop. Drive Once Upon a Farm’s TikTok presence end-to-end—strategy, creation, publishing, and performance—while also developing and producing content for the co-founders. While remote, the candidate must be based out of Los Angeles, CA, NYC or San Francisco/Bay Area, CA. The Task At Hand: A rare dual mandate: roughly half the time building Once Upon a Farm’s TikTok into a high-converting Gen-Z and millennial destination, and the other half working directly with the founders to develop their own content. Report to the Senior Manager of Social and collaborate with the Marketing and Creative teams. Responsibilities: Own TikTok channel strategy and growth; develop and execute platform-native content strategy; build and manage TikTok Shop presence with the E-Commerce team; stay ahead of TikTok trends/sounds/formats; partner with Senior Manager for cross-platform content strategy (Instagram and YouTube); find/develop agencies and influencers for additional TikTok content. Personally concept, shoot, edit, and publish much of TikTok content; develop recurring formats/series; create content across product storytelling, childhood nutrition education, brand values, and culturally relevant moments; capture real-time content at brand events/activations/shoots and direct photographers/videographers; brief/collaborate with Partnerships & Influencer team; own vendor selection/outreach/payment/execution for TikTok platform (agencies, CGI creators and videographers). Work directly with founders to produce content (focus on TikTok and Instagram), identify relevant brand moments, translate founders’ personality/passions/voice into platform-native content, concept/produce/edit founder content for product launches/campaigns/brand storytelling moments, develop repeatable founder formats, and coordinate shoot logistics. Performance & Optimization: Track and report TikTok KPIs (follower growth, engagement rate, video views, TikTok Shop GMV, conversion metrics); translate performance data into content decisions; partner with E-commerce for alignment with promotional calendars and TikTok Shop campaigns; present performance in quarterly business reviews. In This Role, You’ll Bring With You: 4+ years of social media or content experience with significant TikTok content creation and strategy; ability to grow a TikTok account and drive measurable business outcomes including TikTok Shop; deep native understanding of TikTok algorithm/trends/creator ecosystem; experience creating content for or alongside a public figure/founder/talent; hands-on creator skills to concept/shoot (ideally on mobile) and edit (CapCut, Adobe, or equivalent); experience in CPG/beauty/food/lifestyle/wellness brands strongly preferred; strong copywriting instincts; comfortable working with senior stakeholders and talent; highly self-directed; must provide a portfolio including TikTok content personally created and strategy/outcome behind it; must demonstrate measurable TikTok results; comfortable on-screen and directing talent; previous exposure to cross-functional work between Sustainability and People & Culture preferred. Additional notes: Visa sponsorship is not available. Candidate must reside in the United States. Must be based out of Los Angeles, CA, NYC or San Francisco/Bay Area, CA. Must be 18 years or older at the time of application. In application, mention the word TERRIFICALLY and tag RMTM4LjIwMS4xMjYuMTgx when applying.
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