View on Remote OK
Roles
Compensation
USD 75000 - 85000
$75,000–$85,000 annually, depending on experience. Benefits include medical/dental/vision insurance, paid vacation, paid sick time, paid volunteer time, 9 paid holidays, 401(k) with 4% employer match, disability and life insurance, opportunities for advancement, maternity and paternity leave, tuition reimbursement, Flexible Spending Account, footwear reimbursement for onsite employees (remote employees receive coupons for free eggs), and breakfast/lunch events.
- Salary period
- yearly
- Location basis
- annual compensation depending on experience
Benefits
- Medical, dental, and vision insurance
- Paid vacation
- Paid sick time
- Paid volunteer time
- 9 paid holidays
- 401(k) with 4% employer match
- Disability and life insurance
- Opportunities for advancement
- Maternity and paternity leave
- Tuition reimbursement
- Flexible Spending Account
- Footwear reimbursement for onsite employees
- Onsite employees receive free eggs weekly; remote employees receive coupons for free eggs
- Breakfast or lunch events from time to time
Tech stack
Required
Nice to have
Location
Chicago, Chicago, Illinois, United States
Work setup
- Employment
- full-time
- Level
- Senior
- Remote policy
- Fully remote role with expectation that employees are on camera during all meetings. Dayshift typically Monday through Friday, 9:00 AM–5:00 PM; hours may flex based on daily needs; flexibility required.
- Remote scope
- timezone-limited
- Visa
- E-Verify employer confirming work eligibility in the United States; no visa sponsorship details provided.
- Authorization
- After accepting an offer, employer will use E-Verify to confirm eligibility to work in the United States.
Role details
Responsibilities
- Develop and implement a social media strategy that enhances brand visibility and engagement across Pete & Gerry’s and Nellie’s Free Range brand handles
- Expand and tailor social strategy across Meta, Pinterest, TikTok, LinkedIn, and Reddit with platform-specific content, community building, and performance measurement
- Establish quarterly content pillars and monthly content calendars using a test-and-learn approach
- Oversee platform-specific execution and adapt posts for distinct audiences while maintaining consistent brand voice and campaign alignment
- Manage new platforms and guide the Social Community Engagement Specialist or other staff where appropriate
- Establish a strategic posting schedule that maximizes engagement using tech stack and historical performance insights
- Partner with internal creative teams on graphic led content, owning the process from brief to completed asset
- Write all social post captions and manage all social content postings, including planned and ad hoc posts
- Coordinate with corporate functional teams, especially Sales and Human Resources, for periodic posts
- Build and execute influencer campaign strategies aligned with broader brand initiatives
- Identify, vet, and contract influencers and creators across tiers (macro, micro, nano)
- Brief influencers with clear campaign goals, creative guidelines, and compliance requirements
- Develop and execute influencer and product gifting strategy to drive awareness, engagement, and earned content
- Own the ongoing product gifting program: coordinate creator outreach, product shipments, and launch activations
- Build and maintain a diverse network of influencers, ambassadors, and affiliates while identifying new partnership opportunities
- Measure campaign performance and optimize programs using engagement, reach, earned media value, traffic, and sales impact
- Lead social media data analytics and insights to assess campaign performance, audience sentiment, competitor activations, and content engagement
- Perform social listening to gather insights on brand perception, community feedback, and the competitive landscape
- Routinely report out on Social Media key performance indicators and communicate initiatives to drive improved performance over time
- Manage and develop the Social Community Engagement Specialist (direction, prioritization, coaching, performance feedback)
- Supervise organic social and boosting collaboration with creative and media agency teams
- Partner with Customer Engagement Team for a feedback loop on shopper outreach
- Collaborate with PR and agency partners on influencer discovery, outreach, and campaign execution
Requirements
- 5–8+ years of experience in social media marketing, influencer marketing, digital marketing, or brand marketing
- Experience developing and executing multi-channel social media strategies
- Proven success managing influencer and creator partnerships from identification through measurement
- Experience working with consumer brands (especially food, beverage, wellness, lifestyle)
- Experience managing agency partners and freelancers
- Budget management experience
- Highly organized
- Collaborative
- Creative
- Curious
- Adaptable
- Strong communicator, especially written
- Excellent negotiator
- Detail-oriented
- Comfortable managing multiple deadlines
- Data-driven while remaining creatively minded
Application
Please mention the word **SINCERELY** and tag RMTM4LjIwMS4xMjYuMTgx when applying to show you read the job post completely (#RMTM4LjIwMS4xMjYuMTgx).
- Portfolio
- unclear
- GitHub
- not required
- Cover letter
- unclear
- Apply flow
- external
Company context
Healthy Hens, Healthy Eggs, Healthy Planet; mission to produce healthy, delicious eggs and partner with family farms for meaningful impact with animal welfare, planet-friendly farming practices, and high-quality taste and nutrition.
- Product
- Produce healthy, delicious eggs; family farm partnerships; premium egg products including Pete & Gerry’s and Nellie’s Free Range
- Industry
- unclear
- HQ
- unclear
- Size
- unclear
- Stage
- unclear
- Funding
- unclear
- Open source
- unclear
Description
Healthy Hens, Healthy Eggs, Heathy Planet: At Pete & Gerry's, we were first to do it better, and are still doing it best. By raising hens outdoors as nature intended, we stay true to our roots every step of the way by keeping animal welfare, planet-friendly farming practices, and high-quality taste and nutrition at the heart of all we do. The Role At a Glance: As our Social Media & Influencer Manager, you will take the helm of our social media platforms, ensuring Pete & Gerry’s and Nellie’s Free Range deliver compelling content. You will create and enact our social media vision and strategy to attract new shoppers and cultivate loyal fans; engage directly with shoppers and nurture a community; lead the conversation within the category and interact with like-minded brands and fans. Social Strategy, Planning, and Activation: Develop and implement a social media strategy across Meta, Pinterest, TikTok, LinkedIn, and Reddit; establish quarterly content pillars and monthly content calendars with a test-and-learn approach; oversee platform-specific execution and adaptations; manage new platforms and guide the Social Community Engagement Specialist or other staff where appropriate; establish a strategic posting schedule using tech stack and historical performance insights; partner with internal creative teams to produce graphic led content; lead writing social post captions and manage social content postings (planned and ad hoc); coordinate with Sales and Human Resources for periodic posts. Influencer Strategy, Execution & Gifting Management: Build and execute influencer campaign strategies; identify, vet, and contract influencers/creators across tiers (macro, micro, nano); brief influencers with goals, creative guidelines, and compliance requirements; develop and execute influencer and product gifting strategy; own the product gifting program, coordinating outreach, product shipments, and launch activations; build/maintain a diverse network of influencers and identify partnership opportunities; measure performance and optimize programs using metrics including engagement, reach, earned media value, traffic, and sales impact. Social Data & Analytics: Lead social media data analytics and insights, assessing campaign performance, audience sentiment, competitor activations, and content engagement; apply test-and-learn methodology; perform social listening; routinely report Social Media KPIs and communicate initiatives. Team and Agency Management: Manage and develop the Social Community Engagement Specialist (direction, prioritization, coaching, performance feedback); ensure day-to-day engagement aligns with brand standards and social strategy; supervise organic social and boosting collaboration with creative and media agency teams; partner with Customer Engagement Team for a feedback loop; collaborate with PR and agency partners on influencer discovery and campaign execution. What You’ll Bring To The Flock: 5–8+ years of experience in social media marketing, influencer marketing, digital marketing, or brand marketing; experience developing and executing multi-channel social media strategies; proven success managing influencer and creator partnerships from identification through measurement; experience working with consumer brands (especially food, beverage, wellness, lifestyle); experience managing agency partners and freelancers; budget management experience. Should Have Deep Experience With: Meta Business Suite, TikTok, Instagram, Pinterest, Reddit, YouTube, LinkedIn (B2B brands), Sprout Social, Canva, Native platform analytics, dashboard reporting. Work Schedule & Hours: Fully remote role with expectation employees are on camera during all meetings. Dayshift, Monday through Friday, 9:00 AM – 5:00 PM. Hours may flex based on daily needs; flexibility required.
Similar jobs
-
Loading similar jobs...