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Roles
Compensation
USD 80000 - 115000
$80,000–$115,000 base salary based on experience and leveling; equity options in a profitable, rapidly growing company; flexible PTO and paid holidays; health, dental, and vision benefits.
- Salary period
- yearly
- Location basis
- based on experience and leveling
- Equity
- Equity options in a profitable, rapidly growing company
Benefits
- Equity options in a profitable, rapidly growing company
- Flexible PTO and paid holidays
- Health, dental, and vision benefits
- Fully Remote
Tech stack
Required
Location
California, United States
Work setup
- Employment
- full-time
- Level
- Senior
- Remote policy
- Fully Remote
- Remote scope
- worldwide
Role details
Responsibilities
- Own creative strategy across paid social and performance marketing channels, with a strong focus on Meta.
- Build and manage a repeatable creative testing framework across hooks, formats, scripts, offers, concepts, personas, and audience segments.
- Develop creative angles based on customer pain points, product benefits, trends, competitor research, customer reviews, and performance data.
- Think through the full customer journey from problem-unaware to highly aware, ready-to-buy customers.
- Own the pipeline of performance video assets including UGC, creator-led ads, founder-led content, product demos, recipe content, narrative ads, comparison ads, and social-first concepts.
- Analyze creative performance to identify winning patterns, scalable concepts, and opportunities for improvement.
- Help improve ROAS, CAC, conversion rate, and revenue through stronger creative strategy and execution.
- Manage the creative process from concept to brief, scripting, production, editing, feedback, and final delivery.
- Write compelling hooks, scripts, ad briefs, and creator directions that are clear, strategic, and performance-oriented.
- Direct creators, editors, freelancers, agencies, and internal team members to produce high-performing assets.
- Build systems for creative ideation, testing, asset organization, feedback, iteration, and reporting.
- Ensure creative is both on-brand and built to perform in paid social environments.
- Stay on top of social trends, competitor ads, creator formats, and emerging creative opportunities.
- Jump in wherever needed to keep creative moving, including writing scripts, reviewing edits, sourcing creators, organizing assets, or helping bring concepts to life.
Requirements
- 3+ years of experience in creative strategy, performance marketing, paid social creative, DTC ecommerce, or a performance creative agency.
- Strong understanding of paid social creative, especially for Meta.
- Deep understanding of what makes video ads convert, including hooks, pacing, messaging, storytelling, offers, and visual structure.
- Experience building or contributing to a creative testing system that generates new concepts consistently.
- Strong analytical ability and comfort reviewing performance data to understand what is working, why it is working, and what to test next.
- Ability to deeply understand a product, customer persona, and the emotional and functional reasons people buy.
- Strong creative instincts, copywriting ability, and visual taste.
- Comfort developing new creative angles based on product benefits, customer pain points, cultural trends, competitor research, and performance insights.
- Highly self-motivated, resourceful, and able to take ownership without needing constant direction.
- Comfortable working on a small team where everyone is expected to be hands-on, proactive, and accountable.
- Strong collaborator who can work effectively with internal team members, creators, editors, freelancers, and agencies.
- Curious, adaptable, eager to learn, and comfortable moving fast in a startup environment.
Application
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- Portfolio
- not mentioned
- GitHub
- not required
- Cover letter
- not mentioned
- Apply flow
- ats
Company context
level up the ramen category
- Product
- DTC ramen toppings brand
- Stage
- profitable, rapidly growing company
Description
Creative Strategist to build and lead the creative engine behind the company’s DTC ramen brand. Own performance-driven creative across paid social with Meta as the largest channel, translating insights from products, customers, audience awareness stages, and performance data into ad concepts, hooks, scripts, creator briefs, and video assets that convert. Work closely with the CMO and growth team to build a repeatable system for producing high-performing creative at scale. Responsibilities include owning creative strategy across paid social/performance marketing channels (focus on Meta), building and managing a repeatable creative testing framework (hooks, formats, scripts, offers, concepts, personas, audience segments), developing creative angles from customer pain points, product benefits, trends, competitor research, customer reviews, and performance data, thinking through the full customer journey, owning the pipeline of performance video assets (UGC, creator-led ads, founder-led content, product demos, recipe content, narrative ads, comparison ads, social-first concepts), analyzing creative performance to identify winning patterns and improvement opportunities, and helping improve ROAS, CAC, conversion rate, and revenue. Creative production/execution responsibilities include managing the creative process from concept to brief through scripting, production, editing, feedback, and final delivery; writing hooks, scripts, ad briefs, and creator directions; directing creators/editors/freelancers/agencies/internal members; building systems for ideation/testing/asset organization/feedback/iteration/reporting; ensuring creative is on-brand and performs in paid social; staying on top of trends, competitor ads, creator formats, and emerging opportunities; and jumping in wherever needed, including writing scripts, reviewing edits, sourcing creators, organizing assets, or helping bring concepts to life. Bonus: ability to shoot and edit creator-style content. Requirements include 3+ years of experience in creative strategy, performance marketing, paid social creative, DTC ecommerce, or a performance creative agency; strong understanding of paid social creative (especially for Meta); deep understanding of what makes video ads convert (hooks, pacing, messaging, storytelling, offers, visual structure); experience building or contributing to a creative testing system; strong analytical ability reviewing performance data; ability to understand product and customer personas emotionally and functionally; strong creative instincts, copywriting, and visual taste; self-motivated ownership without constant direction; comfortable on a small team where everyone is hands-on, proactive, and accountable; strong collaboration with internal and external partners; curious, adaptable, eager to learn, and comfortable moving fast in a startup environment.
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