View on Remote OK
Roles
Compensation
- Salary period
- unclear
Tech stack
Required
Location
Amreli
Work setup
- Employment
- unclear
- Remote policy
- Remote
- Remote scope
- unclear
Application
Please mention the word REVERENCE and tag RMTM4LjIwMS4xMjYuMTgx when applying to show you read the job post completely.
- Portfolio
- unclear
- GitHub
- unclear
- Cover letter
- unclear
- Apply flow
- external
Company context
- Product
- Membership offers
Contact
John Hooley
Description
“They're not the only game in town anymore,” a peer recently told me, “I bet they're having to learn how to compete like most private companies do.” We were discussing associations and the challenges of pitching membership. We live in a time of great abundance. The people that you'd like to become members have more options than ever. To pitch membership effectively, you must not only address their desires with a relevant offer, but you must also differentiate your association from every other alternative. Because of this, it's critical that your membership offer displays an element of uniqueness. Why Uniqueness Matters Consider buying a car. In 1908, if you wanted a car, the Model T was the only option available. In 2023, you can buy from a wide variety of cars and trucks. They all fulfill the purpose of transporting you and your cargo from point A to point B. So why did you buy the car sitting in your driveway? You Might Have a van to transport a family. An electric sedan because you value our environment. A truck that supports your woodcraft hobby. Because we have lots of options, cars are sold on what makes them unique from each other. Membership is the same. Possible members have lots of options to connect, network, learn and get many of the other benefits you offer from other sources. Because of this, your membership offer must address how the value you provide is unique. Two Tests There are two tests to determine if you're membership offer differentiates effectively. (Tiny) Monopoly. You're the only type of solution that provides this kind of value. There aren't other competitors emphasizing the exact same thing. How You're Different Matters. It's not enough just to be distinct. You have to be different in a way that a potential member cares about. Integrating Into Offer The benefits in your membership offer must be relevant to who you're targeting. Relevance and uniqueness are the two bottom layers of Steward's, “Member Magnet Framework.” The final layer is to address risk and I'll cover that in the next article. John Hooley President, Steward John is a graduate of 10,000 Small Businesses, a certified Customer Acquisition Specialist, and a Zend Certified Engineer. Please mention the word REVERENCE and tag RMTM4LjIwMS4xMjYuMTgx when applying to show you read the job post completely (#RMTM4LjIwMS4xMjYuMTgx). This is a beta feature to avoid spam applicants. Companies can search these words to find applicants that read this and see they're human.
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