View on Remote OK
Roles
Compensation
USD 140000 - 160000
$140,000-$160,000 base depending on level of experience; bonus eligibility. Benefits include high-quality health care options, 401(k) with 5% employer match, 4 weeks vacation plus up to 20 paid holidays, 12 weeks fully paid parental leave, 5 days pet-ernity leave for pet adoption, home office & internet supplement stipend, annual learning & development stipend, Flexible Fridays and Summer Fridays.
- Salary period
- yearly
- Location basis
- compensation range $140,000-$160,000 base depending on level of experience
- Bonus
- Bonus eligibility
Benefits
- Access to high-quality health care options
- 401(k) with 5% employer match eligibility
- 4 weeks of vacation plus up to 20 paid holidays
- 12 weeks fully paid parental leave
- 5 days of pet-ernity leave for pet adoption
- Home office & internet supplement stipend
- Annual learning & development stipend
- Flexible Fridays
- Summer Fridays
- Fully remote work environment
Tech stack
Required
Location
New York City Metropolitan Area
Work setup
- Employment
- full-time
- Level
- Senior
- Remote policy
- Work arrangement: Remote; Source: Remote OK; Fully remote work environment.
- Remote scope
- unclear
Role details
Responsibilities
- Own and evolve Starface’s social media and platform strategy across TikTok, Instagram, YouTube, and emerging platforms
- Lead the social content calendar and ensure every piece of content ladders back to a clear strategic purpose
- Develop thoughtful, actionable creative briefs that push ideas forward and help unlock stronger creative work
- Partner closely with the creative team, including the Director of Social Content to ensure strategy enhances creativity rather than constrains it
- Create and continuously refine platform-specific playbooks, KPIs, benchmarks, and reporting frameworks
- Monitor social performance and translate insights into recommendations and next steps
- Maintain and grow Starface on TikTok and Instagram while helping identify and build meaningful presence on new and emerging platforms
- Build a stronger feedback loop between organic and paid social, ensuring learnings are shared consistently across teams
- Collaborate regularly with paid media partners to align on content needs, testing opportunities, and performance insights
- Manage external agency partners and ensure high-quality strategic output and execution
- Monitor content performance and turn insights into actionable recommendations that improve creative and business outcomes
- Stay deeply informed on platform shifts, internet culture, creators, and competitive activity—and bring forward what’s actually worth paying attention to
- Lead, mentor, and support two direct reports while helping elevate the overall social function
Requirements
- 6+ years leading social strategy and managing owned channels for a consumer brand, ideally in beauty, fashion, lifestyle, or CPG
- Worked at a brand known for strong social storytelling and cultural relevance—not just large media budgets
- Knows TikTok and Instagram natively and understands how platform behavior evolves in real time
- Built social strategies and reporting frameworks from scratch
- Hands-on experience aligning organic and paid social teams in meaningful ways
- Knows how to write briefs that creatives actually want to use
- Comfortable thinking strategically and getting into executional details
- Managed agencies and knows how to get the best work out of external partners
- Collaborate confidently with creative leadership while respecting creative ownership
- Proactive, curious, collaborative, and excited by what’s next in social cultures
Application
Please mention the word **IMPROVES** and tag RMTM4LjIwMS4xMjYuMTgx when applying to show you read the job post completely (#RMTM4LjIwMS4xMjYuMTgx).
- Portfolio
- unclear
- GitHub
- not required
- Cover letter
- unclear
- Apply flow
- external
Company context
Starface focuses on transforming acne experience into something joyful, relatable, and expressive; builds a more supportive universe and supports diversity, equity, anti-racism, and inclusion.
- Product
- Skincare and complexion brand (including hydrocolloid pimple patches, salicylic acid skincare, pore strips, lip balm)
- Industry
- unclear
Description
WE ARE STARFACE. Since launching in 2019, Starface has transformed the historically negative experience of having acne into something joyful, relatable, and expressive... Starface is seeking a Director, Social Media Marketing to lead the strategic direction of our social presence across platforms. In this role, you’ll report directly to our SVP of Marketing and oversee the evolution of our platform strategy, content planning, and organic social ecosystem while helping strengthen the connection between organic and paid social efforts. You’ll be responsible for owning and evolving Starface’s social media and platform strategy across TikTok, Instagram, YouTube, and emerging platforms; leading the social content calendar; developing creative briefs; partnering with the creative team (including the Director of Social Content); creating platform-specific playbooks, KPIs, benchmarks, and reporting frameworks; monitoring social performance and translating insights into recommendations; maintaining and growing Starface on TikTok and Instagram and identifying meaningful presence on new platforms; building feedback loops between organic and paid social; collaborating with paid media partners; managing external agency partners; monitoring content performance; staying informed on platform shifts and culture; and leading, mentoring, and supporting two direct reports while elevating the overall social function. Role requirements include 6+ years leading social strategy and managing owned channels for a consumer brand (ideally in beauty/fashion/lifestyle/CPG), experience with strong social storytelling and cultural relevance, native knowledge of TikTok and Instagram, ability to build social strategies and reporting frameworks, experience aligning organic and paid social teams, ability to write briefs creatives actually want to use, comfort with both strategy and execution details, agency management experience, and collaborative experience with creative leadership. The role also includes bonus eligibility and listed benefits.
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