View on Remote OK
Roles
Compensation
USD 100000 - 120000
$100K - $120K total annual compensation
- Salary period
- yearly
Location
Charlotte, North Carolina, United States
Work setup
- Employment
- full-time
- Level
- Senior
- Remote policy
- Remote (Source: Remote OK; Work arrangement: Remote). Travel required 40–50% to campuses and dealership locations.
- Remote scope
- unclear
- Travel
- 40–50% travel to campuses and dealership locations.
Role details
Responsibilities
- Develop a national educational partnership strategy targeting community colleges, universities, HBCUs, and technical trade programs aligned to Sonic’s footprint and growth markets
- Build relationships with academic leadership, career services, and faculty to embed Sonic into curriculum, programs, and career pathways
- Position Sonic Automotive and EchoPark as leading destinations for business, sales, and automotive career growth
- Partner with Talent Acquisition to develop campus recruiting strategies across priority markets (hiring events, classroom engagement, branded activities)
- Equip Talent Acquisition teams and store leaders with tools and messaging to attract and convert early-career talent
- Work with Talent Acquisition to build innovative recruitment approaches aligned to Gen Z talent (earnings potential, career pathing, entrepreneurial opportunities)
- Coordinate with brand and dealership leadership to participate in campus events
- Coordinate with the talent acquisition team to recruit for internships and Leadership Development Programs
- Define and track key success metrics (pipeline volume, conversion rates, retention, time-to-productivity)
- Analyze program effectiveness and continuously optimize partnership ROI
- Deliver regular insights and recommendations to executive leadership
Requirements
- 3+ years of experience in talent acquisition, workforce strategy, campus recruiting, or external partnerships
- Strong business acumen to translate talent strategy into operational impact
- Experience influencing senior leaders in a multi-location or decentralized environment
- Willingness to travel (40–50%) to campuses and dealership locations
Application
Apply via the provided application URL. Please mention the word BEST and tag RMTM4LjIwMS4xMjYuMTgx when applying to show you read the job post completely (#RMTM4LjIwMS4xMjYuMTgx).
- Portfolio
- not required
- GitHub
- not required
- Cover letter
- unclear
- Apply flow
- ats
Company context
Deliver a superior guest experience through a network of franchised dealerships and the EchoPark Automotive segment.
- Product
- automotive retail dealership network and EchoPark Automotive segment
- Industry
- automotive retail
Description
Sonic Automotive is a Fortune 500 automotive retailer committed to delivering a superior guest experience through its network of franchised dealerships and its EchoPark Automotive segment. The Director of Educational Partnerships will design and lead Sonic Automotive’s enterprise strategy for building long-term talent pipelines through partnerships with colleges, universities, and technical schools. The role is a strategic connector between educational institutions and retail operations to attract, develop, and convert emerging talent into dealership roles. Key responsibilities include developing a national educational partnership strategy (community colleges, universities, HBCUs, and technical trade programs), building relationships with academic leadership/career services/faculty, positioning Sonic and EchoPark as leading career destinations, partnering with Talent Acquisition on campus recruitment (hiring events, classroom engagement, branded activities), equipping teams with tools and messaging to attract and convert early-career talent (including Gen Z), coordinating cross-functionally with brand and dealership leadership for campus events, recruiting efforts to fill internships and leadership development programs, defining and tracking success metrics (pipeline volume, conversion rates, retention, time-to-productivity), analyzing program effectiveness and optimizing partnership ROI, and delivering insights/recommendations to executive leadership.
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