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Roles
Compensation
Competitive compensation package including an equity incentive plan and company-wide bonus opportunity; national medical, dental, and vision healthcare plans; company provided life insurance; optional accidental insurances, FSA, and DCFSA; unlimited paid-time off with eleven company-observed holidays; 401(k); twelve weeks of paid time off for both birth and non-birth parents.
- Salary period
- unclear
- Equity
- Equity incentive plan (included in compensation package)
- Bonus
- Company-wide bonus opportunity
Benefits
- National medical, dental, and vision healthcare plans
- Company provided life insurance policy
- Optional accidental insurances
- FSA
- DCFSA benefits
- Unlimited paid-time (PTO) policy
- Eleven (11) company-observed holidays
- 401(k) plan
- Twelve (12) weeks of paid time off for both birth and non-birth parents
- Equity incentive plan
- Company-wide bonus opportunity
Tech stack
Required
Location
Atlanta, Georgia, United States
Work setup
- Employment
- full-time
- Level
- Senior
- Remote policy
- Fully remote position.
- Remote scope
- worldwide
Role details
Responsibilities
- Set and evolve PadSplit's creative direction across every customer touchpoint while ensuring a consistent, trusted brand experience
- Lead, mentor, and develop designers, contractors, and agency partners while remaining hands-on in key creative initiatives
- Partner with Marketing to create high-performing creative across paid, organic, lifecycle, email, social, and emerging channels
- Establish scalable creative workflows, production systems, quality standards, and resource management that enable speed without sacrificing quality
- Collaborate with Product, Engineering, Growth, Legal, and Operations to ensure creative is embedded early in major initiatives
- Own PadSplit's visual identity, creative standards, messaging consistency, and overall brand reputation across every channel
- Translate research, customer feedback, and performance data into stronger creative strategies and messaging
- Use creative performance metrics, experimentation, and AI-powered workflows to continuously improve campaign effectiveness and creative output
Requirements
- 8+ years leading brand, marketing, or creative organizations with at least 3 years managing creative teams
- Comfortable both leading others and personally contributing to creative strategy, reviews, and execution when needed
- Experience creating creative that not only looks exceptional but improves acquisition, conversion, and customer engagement
- Experience building scalable creative operations using systems, vendors, contractors, and repeatable processes
- Comfortable incorporating AI tools into creative workflows to improve speed, quality, and efficiency while maintaining authenticity
- Ability to connect creative decisions to business objectives, customer insights, and measurable outcomes
- Proven ability to build strong partnerships across Marketing, Product, Engineering, Legal, and Executive Leadership
- Excited by using creative storytelling to build trust and advance PadSplit's mission of expanding affordable housing
Application
Your application will be reviewed for possible next steps by the Hiring Manager. If you meet eligibility requirements, next steps include phone call with PeopleOps, then video interviews with President and CEO as warranted, followed by a video panel interview and a creative assessment. Please mention the word MEANINGFUL and tag RMTM4LjIwMS4xMjYuMTgx when applying to show you read the job post completely (#RMTM4LjIwMS4xMjYuMTgx).
- Portfolio
- unclear
- GitHub
- not required
- Cover letter
- unclear
- Apply flow
- external
Company context
Expanding affordable housing crisis
- Product
- Housing affordable housing
- Industry
- unclear
Description
PadSplit is entering a stage where creative is becoming a strategic growth lever, not just a production function. We’re looking for a Creative Director to elevate our brand, lead our creative team, and build a creative operation that drives trust, acquisition, and measurable business results while helping tell one of the most important missions in housing today. You’ll influence everything from national marketing campaigns and social content to the way members, hosts, and partners experience the PadSplit brand every day. This is a true player-coach role for someone who loves developing people, embraces AI and modern creative tools, and can balance exceptional brand storytelling with performance marketing that delivers measurable results. Responsibilities include setting and evolving creative vision across customer touchpoints, coaching and developing designers and contractors, partnering with Marketing to create high-performing creative across paid/organic/lifecycle/email/social and emerging channels, establishing scalable creative workflows and quality standards, collaborating cross-functionally with Product, Engineering, Growth, Legal, and Operations, owning visual identity and messaging consistency, translating research and performance data into stronger creative strategies, and using creative performance metrics, experimentation, and AI-powered workflows to continuously improve campaign effectiveness and creative output. Requirements include 8+ years leading brand, marketing, or creative organizations with at least 3 years managing creative teams; comfort both leading others and personally contributing to creative strategy, reviews, and execution; experience creating creative that improves acquisition, conversion, and customer engagement; experience building scalable creative operations using systems, vendors, contractors, and repeatable processes; comfort incorporating AI tools into creative workflows while maintaining authenticity; ability to connect creative decisions to business objectives and measurable outcomes; proven ability to build partnerships across Marketing, Product, Engineering, Legal, and Executive Leadership; and mission alignment with expanding affordable housing. Interview process: application reviewed by Hiring Manager; phone call with PeopleOps (~30 minutes) if eligible; video interview with President (~1 hour) if warranted; video interview with CEO (~1 hour) if warranted; video panel interview with key stakeholders (~2 hours) if warranted, including a creative assessment where you showcase your brand and design skills to discuss with the panel; then offer if warranted. Application note: mention the word MEANINGFUL and tag RMTM4LjIwMS4xMjYuMTgx when applying (#RMTM4LjIwMS4xMjYuMTgx) and they may use AI tools to support parts of the hiring process (reviewing applications, analyzing resumes, assessing responses) but final hiring decisions are made by humans.
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